Cookie Policy

Effective Date: July 1, 2026 | Last Updated: July 1, 2026

1. Introduction

Welcome to new-chuys.click, the official website for Chuys, your trusted food destination in the United States. This Cookie Policy explains what cookies are, how we use them on our website, the types of cookies we deploy, and how you can manage your cookie preferences.

This policy should be read alongside our Privacy Policy and Terms of Service. By accessing or using our website at new-chuys.click, you acknowledge that you have read and understood this Cookie Policy. If you do not agree to our use of cookies, you may adjust your browser settings or refrain from using our website.

We are committed to being transparent about our data practices in accordance with applicable United States federal and state laws, including the Federal Trade Commission (FTC) Act, the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA), where applicable.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used across the internet to make websites work more efficiently, enhance user experience, and provide information to website owners.

When you visit new-chuys.click, our server may send a cookie to your browser, which then stores it on your device. The next time you visit our site, your browser sends the cookie back to our server, allowing us to recognize your device and remember your preferences.

2.1 How Cookies Work

Cookies work by storing specific information about your visit to our website. This information may include:

• Your login credentials (if applicable)
• Items added to an online cart or order form
• Your preferred language or location
• Pages you have visited and actions you have taken
• Your device type and browser information
• Your IP address and approximate geographic location
• Time and duration of your visit

Cookies are generally not harmful and do not contain personally identifiable information by themselves. However, when combined with other data, cookies can be used to identify individual users and their browsing behaviors.

2.2 First-Party vs. Third-Party Cookies

First-party cookies are set directly by new-chuys.click and are only readable by us. They are primarily used to enhance your experience on our website.

Third-party cookies are set by external services and partners that provide functionality on our website, such as analytics platforms, advertising networks, and social media integrations. These cookies are governed by the privacy policies of the respective third parties.

2.3 Session Cookies vs. Persistent Cookies

Session cookies are temporary and exist only during your visit to our website. They are automatically deleted when you close your browser.

Persistent cookies remain on your device for a set period of time or until you manually delete them. They allow our website to recognize you on your next visit and remember your preferences.

3. Types of Cookies We Use

We use four main categories of cookies on new-chuys.click. Below is a detailed description of each type and the purpose they serve.

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the proper functioning of our website and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, some parts of our website may not function correctly.

Essential cookies do not store any personally identifiable information and do not require your consent under most applicable laws, including guidance from the FTC.

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us identify which pages are most and least popular and see how visitors move around the site.

We use Google Analytics as our primary analytics tool. The information generated by these cookies about your use of our website may be transmitted to and stored by Google on servers in the United States. Google may use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage.

3.3 Functional Cookies

Functional cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies allow the website to remember choices you make, such as your preferred location, language, or the region you are in, and provide enhanced, more personal features.

If you disable these cookies, some or all of these services may not function properly.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission.

We use Google Ads and may use other advertising platforms to reach our customers. These cookies track your browsing habits across websites and use this information to show you targeted advertisements for Chuys and our food offerings on other websites you visit.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on new-chuys.click, including their name, purpose, type, and duration.

* This table may not represent all cookies used on our website. Cookie usage may change as we update our services and third-party integrations. We recommend reviewing this policy periodically.

5. Other Tracking Technologies

In addition to cookies, we may use other similar tracking technologies on our website, including:

• Web Beacons (Pixel Tags): Small transparent image files embedded in web pages or emails that allow us to track whether you have opened an email or visited certain pages.
• Local Storage: A browser storage mechanism similar to cookies but capable of storing larger amounts of data that does not expire when the browser session ends.
• Fingerprinting: A technique that collects information about your device settings (browser type, operating system, screen resolution, etc.) to create a unique identifier for your device.
• SDKs (Software Development Kits): Code integrated into our website from third-party providers that may collect data about your usage of our site.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie preferences in several ways:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or alert you when a cookie is being placed. The methods for doing so vary from browser to browser. Please refer to the following links for instructions on managing cookies in popular browsers:

Please note that if you use different devices to access our website (e.g., your computer, smartphone, and tablet), you will need to manage your cookie preferences on each device separately.

6.2 Opt-Out Tools for Specific Services

You can also opt out of specific third-party cookies and tracking tools using the following resources:

• Google Analytics Opt-Out: Install the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout. This prevents Google Analytics from collecting data about your visits.
• Google Ads Personalization: Manage or opt out of personalized Google advertising at https://adssettings.google.com.
• Facebook / Meta Ad Preferences: Manage your Facebook advertising preferences at https://www.facebook.com/adpreferences.
• Network Advertising Initiative (NAI) Opt-Out: Use the NAI opt-out tool at https://optout.networkadvertising.org/ to opt out of interest-based advertising from NAI member companies.
• Digital Advertising Alliance (DAA) Opt-Out: Use the DAA opt-out tool at https://optout.aboutads.info/ to opt out of interest-based advertising from DAA member companies.
• Your Privacy Choices (California Residents): California residents may exercise their rights under the CCPA/CPRA, including the right to opt out of the sale or sharing of personal information, by contacting us directly at [email protected].

7. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, please be aware that doing so may affect the functionality and performance of our website. The specific impacts depend on the type of cookies you choose to disable:

8. Cookies and California Privacy Rights

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), which took effect January 1, 2023. Cookies and similar tracking technologies may constitute the collection and/or sale of personal information under California law.

As a California resident, you have the right to:

• Know what personal information is being collected about you through cookies
• Know whether your personal information is being sold or shared, and to whom
• Opt out of the sale or sharing of your personal information
• Delete the personal information we have collected about you (subject to certain exceptions)
• Correct inaccurate personal information we maintain about you
• Limit the use and disclosure of your sensitive personal information
• Non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information provided in Section 10 of this policy.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or for other operational, legal, or regulatory reasons. When we make changes to this policy, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website new-chuys.click after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

If we make material changes to how we use cookies or handle personal information collected through cookies, we will notify you through a prominent notice on our website or by other appropriate means before the changes take effect.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please do not hesitate to contact us. We are committed to responding to all inquiries in a timely and transparent manner.

This Cookie Policy was last updated on July 1, 2026 and is effective as of the same date. © 2026 Chuys. All rights reserved.